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How to Boost the Success of Your Link Bait BEFORE You Hit Publish
You’ve spent hours researching and crafting the perfect piece of content. Now, you’re worried. What if your content fails to generate those much needed links?So, you tweak the content. You tweak it...
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Farmers, Pandas, Penguins Oh My!
Pandas, Farmers…It started with the Farmer Update – which morphed into Panda and just when we thought things may settle down, we now have to contend with the Panda. What is Google doing to us and...
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Key Questions for Content Marketing
Back in the last decade, I published a niche bridal magazine that included some content marketing pieces on topics that were of interest to the target audience. Those included recipes, makeup tips, and...
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Survey Says: Triple Fail for Office Max Marketing
Investment companies, retail establishments, and even museums all want customer feedback to know what’s working and what isn’t. To get that information, they offer survey questions. Then they have to...
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What To Do With Your Analytics Data
I have a very bad habit and maybe you can identify with this. For some of my higher traffic sites, I tend to look at my Google Analytics data a few times a day to see what’s happening, see what traffic...
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Creating a Successful SEO Elevator Pitch
As a young person working in the Internet industry I get asked what I do a lot (most people think this is interesting stuff, believe it or not). At first, I used to sum it up to “I help businesses get...
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Lawyers, Links and Money
Sometimes it can be a tough venture to come up with ideas for link building to a lawyer site. These aren’t exactly the types of sites that attract links on their own. As some might put it, lawyer sites...
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Mobile App Analytics By Google
Worldwide Mobile Applications Market As per the analysis and growth forecasts for the Worldwide Mobile Applications Market the apps business has finally ‘come of age’ and this worldwide success story...
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Changes in Marketing Focus Require Revised Strategies
Basic marketing principles are as true today as they were when first formulated; adherence to the “Four Ps” of Marketing: Product, Price, Place and Promotion, are still valid in the digital age. The...
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The Importance of Call Tracking to Online Marketing
The world of marketing has changed significantly, and the reason for that can be attributed to the Internet. Thanks to social media, advertising mediums like Google Adwords, and mobile devices it has...
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Post Penguin: Why a Simple Link Building Strategy Works Best
You’ve probably noticed all of the commotion about the changes in Google’s algorithms or have been personally affected by them. Either way, it’s best to be prepared and know the best strategies to get...
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How to Increase Traffic to Your Website from Facebook
Whether a personal brand or a large business, you surely know that Facebook marketing isn’t the be-all, end-all of your marketing. Sure, promoting your brand with Facebook is a great way to accomplish...
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SEO Strategies That Can Backfire and Hurt Your Website Rankings
*Image Credit There are a lot of people out there offering advice for good Search Engine Optimization. The question is: how do you sort out the good advice from the bad? To avoid becoming an example...
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Questions I Keep Hearing About Content Marketing
Healthy Content You’d have to go pretty far out of your way nowadays to find a blog that hasn’t written about content marketing in one way or another. And it’s not necessarily a bad thing, but with so...
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17 Sources Of Content Inspiration For Your Content Strategy
In order to succeed at content marketing, you have to have high quality content. Rather than promoting your products, services, or even your business, content marketing means pushing the actual...
View ArticleWatch your step
Webster’s Dictionary defines International Sheep Poop as OMG you should totally see your face right now. Gabriella’s invited me back, why I have no idea and for another reason yet unknown the topic has...
View ArticleThe Rise Of Voice Search & It’s Impact On SEO
There’s lots of talk out there about voice search and how it’s going to change the face of SEO, which may well be the case, but for now, voice-based search is still a relatively new thing. In fact, a...
View Article4 Must Have Tools to Help You Financially Track Your Business
An oft repeated factoid is the old saw, “30 percent of small businesses don’t make it past the first two years.” While the percentage and time duration seem to vary somewhat depending on who you ask,...
View ArticleSEO Outreach Strategies for 2015
SEO Outreach strategies to form valuable relationships with industry influencers are only going to increase in importance in 2015. The additional investment being poured into content marketing by...
View ArticleBusiness Tips: 5 Rules of Social Marketing
Creating a brand that is reputable, recognized and credible in any line of business today requires more than the ability to showcase and deliver high-quality products and services. Understanding the...
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